Shapewear has become an essential component in many wardrobes, offering solutions for body contouring and enhancing confidence. Understanding which styles dominate sales can provide insight into consumer preferences and market trends.

Top-Selling Shapewear Styles:

1. Bodysuits: Comprehensive coverage and versatility make bodysuits a leading choice among consumers. They offer seamless shaping for the torso, accommodating various outfits.

2. Shapewear Shorts: Ideal for smoothing the waist, hips, and thighs, these shorts are popular for wear under dresses and skirts, providing targeted control without visible lines.

3. Shaping Panties: Offering focused abdominal support, shaping panties are favored for their comfort and suitability under everyday attire.

4. Lightweight and Seamless Shapewear Pants: These account for a significant portion of sales, with a 49% share in recent data, highlighting consumer preference for comfort and invisibility under clothing.

5. Body Shaping Tops: Including camisoles and tanks, these tops provide upper body shaping and are often designed with ultra-thin materials for discretion. They represent 21% of sales in the shapewear category.

Market Growth and Trends:

The global shapewear market is experiencing steady growth, with projections indicating an increase from USD 2.4 billion in 2022 to approximately USD 3.8 billion by 2031, at a compound annual growth rate (CAGR) of 5.5%.

This expansion is driven by factors such as advancements in fabric technology, increasing product launches for men, and a growing emphasis on body positivity and self-expression.

Consumer Preferences:

Modern consumers prioritize comfort, seamless integration with various outfits, and inclusivity in sizing. The demand for shapewear that enhances natural body shapes without compromising comfort is evident in the popularity of lightweight, seamless designs and versatile bodysuits.

Conclusion:

Bodysuits, shapewear shorts, and shaping panties lead the shapewear market in sales volume, reflecting consumer desires for versatile, comfortable, and effective body-shaping solutions. As the market continues to grow, innovations focusing on comfort, inclusivity, and adaptability are likely to shape future consumer preferences.