Shapewear has become a go-to solution for many seeking a smooth, sculpted silhouette. Its popularity has created a diverse marketplace, offering options to suit various preferences, budgets, and shopping habits. If you’re wondering where most people shop for shapewear, here’s a breakdown of the most common avenues.

1. Department Stores

Why Consumers Choose Them:

Department stores like Macy’s, Nordstrom, or Bloomingdale’s are longstanding favorites for purchasing shapewear. They offer a wide selection of trusted brands, allowing shoppers to see and feel the products before buying. Many stores also provide fitting rooms, making it easy to try on different sizes and styles.

Top Picks:

• SPANX

• Maidenform

• Commando

2. Online Retailers

Why Consumers Choose Them:

The convenience of online shopping has made websites like Amazon, ASOS, and Walmart top destinations for buying shapewear. Online platforms provide access to an extensive range of styles and brands, often at competitive prices. Customer reviews and size guides help consumers make informed decisions, and fast shipping is a plus.

Popular Online Options:

• Amazon for affordability and variety.

• Brand-specific websites like SKIMS and SPANX for exclusive deals and new launches.

3. Specialty Lingerie Stores

Why Consumers Choose Them:

For personalized service and expert advice, many turn to specialty lingerie stores like Victoria’s Secret or Soma. These stores often employ trained staff to assist with sizing and style recommendations, ensuring a perfect fit.

Why It’s Popular:

• Professional fittings.

• Access to premium, high-quality shapewear.

4. Big-Box Stores

Why Consumers Choose Them:

Big-box retailers such as Target and Walmart are ideal for budget-conscious shoppers. These stores offer affordable shapewear options alongside everyday shopping needs, making them a convenient choice.

Why It’s Popular:

• Accessibility and affordability.

• Frequent promotions and discounts.

5. Direct-to-Consumer (DTC) Brands

Why Consumers Choose Them:

Brands like SKIMS, Honeylove, and Shapermint have revolutionized the shapewear market by selling directly to consumers. These brands focus on creating inclusive designs with innovative features, often offering personalized online quizzes to guide shoppers to the perfect fit.

Why It’s Popular:

• High-quality materials and unique styles.

• Size-inclusive ranges catering to all body types.

6. Boutiques

Why Consumers Choose Them:

Small, independent boutiques often carry curated collections of premium shapewear. These shops cater to niche markets and provide a tailored shopping experience with personalized attention.

Why It’s Popular:

• Unique brands not available in mainstream stores.

• Intimate shopping atmosphere.

7. Discount and Outlet Stores

Why Consumers Choose Them:

Outlet malls and discount retailers like TJ Maxx and Ross are treasure troves for bargain hunters. Consumers can often find shapewear from premium brands at significantly reduced prices.

Why It’s Popular:

• Great for snagging deals on high-quality shapewear.

• Perfect for budget-conscious shoppers.

8. Subscription Services

Why Consumers Choose Them:

Subscription services like Adore Me offer shapewear as part of their monthly packages. These services provide a hassle-free way to build a shapewear collection with regular updates to your wardrobe.

Why It’s Popular:

• Convenient delivery options.

• Fresh styles delivered monthly.

Final Thoughts

Consumers have a wide range of options when it comes to buying shapewear, from in-person shopping experiences at department stores and boutiques to the convenience of online and big-box retailers. The best place to shop often depends on individual needs, such as budget, fit, and style preferences.

Whether you prioritize affordability, luxury, or inclusivity, the shapewear market offers something for everyone.